Apple ranked well in Greenpeace’s ‘Green Internet’ report for its renewable …

April 2, 2014 by  
Filed under Green Energy News

As Business Insider points out, Apple’s renewable energy efforts have ranked it well on Greenpeace’s “Clicking Clean: How Companies are Creating the Green Internet” study. Apple scored an “A” rating in ‘energy transparency’, ‘renewable energy commitment siting policy’, and ‘renewable energy deployment advocacy’, while it scored a “B” in ‘energy efficiency mitigation’. Facebook and Google both averaged well in the same categories, while Amazon, Microsoft, and Twitter all scored poor to dismal ratings in each category. Full report card below:

Earlier this year, Apple released its Supplier Responsibility Progress Report announcing it was increasing the number of environmental audits it conducted on its supply chain by 50 percent while upgrading several issues from less serious breaches to unacceptable violations.

Apple CEO Tim Cook made news at February’s shareholders meeting when he shot down a proposal from a representative from the National Center for Public Policy Research that would have required the company to disclose its expenses for its environmental efforts. Cook notably quipped back that “If you want me to do things only for ROI reasons, you should get out of this stock.”

Though Apple’s new Mac Pro isn’t exactly readily availably months after its debut, the new machine showcases Apple’s focus on energy consumption as the upgraded model consumes 68% less power in idle mode than its predecessor, according to Apple.

Finally, Greenpeace, the same organization that conducted the study released today, praised Apple for hiring former EPA administrator Lisa Jackson to lead its environmental efforts.

Jackson can make Apple the top environmental leader in the tech sector by helping the company use its influence to push electric utilities and governments to provide the clean energy that both Apple and America need right now.

Greenpeace Study

You can view Greenpeace’s full report here and Apple’s renewable energy microsite here.

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8 Responses to “Apple ranked well in Greenpeace’s ‘Green Internet’ report for its renewable energy efforts”

  1. robertvarga79 says:

    And it is increasingly important matter, so kudos to them

  2. Joe Public says:

    Apple’s “Environmental Footprint Report” makes interesting reading.

    It frequently mentions buildings “powered …… with 100 percent renewable energy.”

    I wonder how many readers misunderstand that as ‘buildings 100% powered by renewable energy’? Which is something entirely different. Knowing Apple’s precision with word use, their choice of phrase is not surprising.

    • rahhbriley says:

      I know you’re getting at fine difference in phrasings, but I don’t get it yet….can you expand?

      • Joe Public says:

        For example, solar energy is ’100% renewable’.

        Further, a building dependent (solely) upon solar energy, gets its energy ONLY when the sun shines. What does it do at night? Or on cloudy days?

  3. Mr. Grey (@mister_grey) says:

    I see that Greenpeace is still skewing the results, with that silly “transparency” metric. The chart they release doesn’t match the data so it’s lies to begin with, but to give a company 100% on Green energy, and then put them in the same groups as other companies that scored less than 50% simply because Apple’s CEO won’t take Greenpeace’s calls is a bit beyond the pale. Why does anyone take these guys seriously?

  4. Jiří Pospíšil (@cVGhost) says:

    Yaaay. So ? I couldn’t care less about Greenpiss.

  5. Kevweb (@kweb75) says:

    Don’t care. I care about great products as a consumer (where is my iWatch, new Apple TV, and bit screen iPhone?), and a high stock price as an investor.

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