Artistic events set light to Earth Hour 2014 across India

March 30, 2014 by  
Filed under Solar Energy Tips

  • picture for representational purposes only
    The HSBC tower at Hong Kong shut out its light for the Earth Hour 2013


Earth Hour India 2014 is all set to kick-start on Saturday, March 29 from 8.30 pm to 9.30 pm. With WWF India launching new ideas and programmes on environment-related concerns on Saturday, the project this year is bound to be much more grand.

The Earth Hour is a ‘lights off’ movement designed to create a common attitude of conservation and raising awareness about the planet, which first began in 2007.

Earth Hour India has planned an array of activities for its participating cities. Delhi is set to welcome a ‘Switch Off’ from 7.15 pm to 9.30 pm. Scheduled to take place at Delhi Haat, the event will feature the prominent band Faridkot.

As Punjab prepares for a flash mob, Hyderabad welcomes its cyclothon. A floating concert in the Ganges is sure to take West Bengal by storm. The Kolkata brand Ambassador, Vir Das and his band are sure to set up the spirits in this concert.

As Orissa gets ready for its open air theatre show at KIIT University, Mumbai looks forward to the classical dance and solar lantern event at Meluha The Fern, a popular hotel in Powai. Stockholm and MD college, Parel have also organized a Light Switch Off at BEST colony, near Gandhi Hospital, Parel. Other than that, there will be Light Offs at Chembur and other prominent areas in the city. There will also be an Anand Mela at Godrej, Vikhroli. Srushtidyan from MD college had also organised a rally to create awareness about the movement, in which over 50 people participated.

MD college, Parel, organised a rally to create awareness about Earth Hour.

As the nation prepares for the event, we speak to Rituparna, head of central communications, WWF (Earth Hour) India. “There are over 800 pledges on our website. However, the number doesn’t deter us. We are getting a lot of individual, corporate, government, schools and other educational institutional support. We are also being promoted on Discovery extensively. Earth Hour expects an outreach of 220 million to 250 million people This includes our online reach, our corporate partnerships and even educational institutions. Woodlands is giving out the Earth Hour merchandise, thus helping us in our venture. In Delhi itself we have support of over 100 corporates, and over the country we have an even higher number.” 

Ericsson, a leading corporate providing communications solutions, has also been lending its active support for the movement. For the past few years, Ericsson has been urging its employees to actively participate in the conservation of the planet. Ericsson India will be shutting out its non-essential lights for Earth Hour. This Earth Hour, Ericsson is urging more than 17,000 of its employees across 25 offices and 4 regional technical centres in India to take a few steps and make a difference, thus encouraging its people to pledge to change the way they live. 

Ericsson will host a light off in all its facilities across the country.

Ericsson has supported the Earth hour initiative as it is quite conducive to its aims. Apart from the customary “Lights Turn Off” from 8.30 pm to 9.30 pm on March 29th across all its facilities in India, the company plans to spread awareness about conserving the environment starting through a series of activities including a poster campaign on energy saving, 100 tips for saving the environment and a poster campaign on being green at work.

Earth Hour India plans to come up with one of its most unique programmes this year. It has partnered with Ministry of New and Renewable Energy (MNRE)​ and the Central Board of Secondary Education (CBSE)​, to reach out to over 15,000 schools and make them energy efficient. The program launches on Saturday. From July to December, these schools will be given a six month implementation period. They will work on their data, its implementation and evaluation. At the end of this period, three chosen schools will be recognised and awarded. This year surely seems to be grand for the project. With major corporate and massive individual support, the event is sure to be a crowd puller.

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