Energy-Focused Magazine Launches, Targets Mainstream Audience – Virtual

May 21, 2012 by  
Filed under Green Energy News kicks off publication with look at raging energy policy debate in the US.

Houston, TX (PRWEB) May 21, 2012

For years, green energy and eco-friendly living have resided on the fringe of society. But as younger generations and more consumers adopt the best practices to help the planet, being green has become part of mainstream life in the United States.

Today, officially launches, marking the introduction of the first online publication devoted to treating issues related to renewable energy as if they were components of everyday living. The magazine features political analysis related to clean energy, user-generated debates about best practices, profiles of green celebrities and their efforts to help the environment, articles and videos about innovative new ways to boost energy efficiency while lowering carbon emissions, consumer product reviews, eco-travel guides, and much, much more.

“We’ve moved beyond skepticism about renewable energy and into a period where people want to help the planet, but don’t know how because concise, credible information isn’t available to them — until now,” says co-publisher Alain Suurkask, a Texas-based entrepreneur in the renewable energy industry. “ will showcase efforts to assist the environment in the US and abroad, while also scrutinizing all aspects of the energy debate as political leaders and corporate lobbyists wrestle with the difficult issue of determining the course of our energy future.”

Suurkask believes energy issues are increasingly the issues of today, which is the key reason why was started.

“From high gas prices to organic food to Brad Pitt’s environmental causes, this is what we’re talking about at home and at the office,” says Suurkask. “ is happy to contribute to the debate and to help foster more discussion.”

Named after a hero of Estonian mythology who helped shape the earth, provides insider knowledge on what is happening in the energy industry as well as astute analysis from its team of journalists. Since beginning publication in January, has weighed in on the energy policy debate taking place in Washington, DC, calling out both President Barack Obama and Republican rivals for their lack of consistency on renewable energy. From the fracking controversy to the debate over wind and solar subsidies, has covered the issues.

With more and more people eager to become environmentally aware, is ready to be their source for energy news and education.

To learn more, visit the website at

ABOUT KALEV.COM has brought sustainable living and the debate of alternative energy to where it belongs — into mainstream American life. That’s because we don’t think America is through — it’s only beginning anew. From celebrities who have made it a priority to go green to innovations that can benefit your budget’s bottom line today and to political news that impacts your future, covers all aspects of alternative energy and sustainable living. Our publication offers daily opinions and news on topics ranging from technological and lifestyle trends, eco-travel, consumer products, how-to guides and more. We’ve even spotlighted Earth’s Girls, those groundbreaking and pioneering females who have done so much to advance environmental causes. is published by the Elevation Media Group.

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